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What are journeys

Overview

Journeys in Adora show you how users move through your product based on real session data. A Journey maps the steps a user takes from one screen to another so you can understand behavior, find friction points, and improve conversion. This article introduces how Journeys work and the different types you can create.

A Journey is a visual flow that shows the screens and actions your users take in your product.

Journeys are created using real user sessions, which means:

  • You can only build journeys using paths your users actually took

  • Every step in the journey reflects real behavior, not assumed or hypothetical paths

This ensures Journey data is accurate, trustworthy, and grounded in what customers actually do.

Why journeys matter

Journeys help you:

  • Get a visual and contextual understanding of your product

  • Understand how users navigate

  • Discover unexpected paths

  • Identify points of drop-off

  • Compare behavior across user segments

  • Measure conversion through critical flows

  • Visualize complex or non-linear user behavior

Journeys give teams visibility into the real customer experience.

Journey types

Adora supports four journey types. Each is designed for different goals:

journey-types-new.png

Adora supports four journey types. Each is designed for different goals:

  • Common Paths Journey: Explore unknown behavior and discover real user paths when you aren’t sure how people navigate.

  • Custom Journey: Build a precise, linear journey using specific screens or actions. Ideal for onboarding flows and funnels.

  • Bookends Journey: Start with a known beginning and end, then let Adora fill in all the paths in between.

  • Click Through Journey: Build a journey by clicking through screens and actions as if you were the user.

Journey maps

A Journey Map is the canvas where your journeys live.

You can:

  • Add multiple journeys to the same map

  • Combine different journey types

  • Compare journeys side by side

  • Apply filters across all journeys on the map

This makes Journey Maps powerful for team analysis and experimentation.

Using sohort filters

Filters help you see how different users move through your journeys.

You can:

  • Apply global filters to the whole map

  • Apply filters to individual journeys

  • Compare the same journey across multiple cohorts (e.g., new users vs. returning)

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