Troubleshooting and FAQ

Why can’t I find a screen or action to add to my journey?

Journeys only use real data. The screen or action hasn’t appeared in any session.

How are conversion rates in my journey calculated?

By default, Adora measures the relative conversion rate between consecutive steps in a journey, rather than the absolute conversion rate from the starting point.This means each conversion rate shows: “Of the users who reached Step X, what percentage made it to Step Y?” rather than “Of all users who started the journey, what percentage made it to Step Y?”As a result, conversion rates can increase later in the journey. This typically happens when users who drop off early are less engaged, leaving a more committed audience as the journey progresses. Each step’s conversion rate is calculated from a smaller, more filtered pool of users.

Example: If 1,000 users start your journey, 400 reach Step 2 (40% conversion), and 300 of those 400 reach Step 3, the Step 2→3 conversion rate would show as 75%—higher than the initial 40%.

Why do my conversion rates add up to more than 100%?

Users can take multiple paths in the same session. If a user goes from A → B, then later returns to A and goes to A → C, they’re counted in both conversion rates. This means the same user can contribute to multiple paths, causing the total to exceed 100%.Additionally, if you’re using “Anywhere” journeys (which track whether users eventually reach a screen, regardless of steps in between), users have more opportunities to loop back and trigger multiple paths.

Why is my Journey not discoverable by my team mates?

Journeys are private by default. Use the Share menu to make them discoverable.